UAE Consumer Protection Law — Federal Law No. 15 of 2020

The UAE's core consumer protection framework is Federal Law No. 15 of 2020 on Consumer Protection, issued 10 November 2020 and effective from 16 November 2020, with a one-year transition period granted to businesses to come into compliance. It sets general obligations for suppliers: goods and services must meet declared safety and quality specifications, suppliers must provide consumers with accurate information about a product's price, composition, and specifications, and misleading or deceptive advertising is prohibited. The law also establishes consumer complaint-handling and dispute-resolution requirements. Detailed implementing rules were set out in Executive Regulations under Cabinet Decision No. 66 of 2023, effective 14 October 2023. This is the general consumer-protection layer underneath MutabiqAlerts' vertical-specific technical regulations — it does not replace them, but explains the broader legal obligations (general safety duty, accurate disclosure, complaint handling) that apply regardless of product category.